HemeraScope · EventsDemo
HemeraScope · Events

Survey results

Attendee travel survey — what came back, what we extrapolated, and how.

Responses
312
of 450 tickets
Response rate
69.3%
Above the 60% target
Non-responders
138
Extrapolated by mode-mix
Survey window
14 days
Pre-event + 7-day grace

Mode mix (post-extrapolation)

Rail38.0% · 175 pax
Car (petrol/diesel)22.5% · 103 pax
Short-haul flight14.8% · 68 pax
Long-haul flight4.2% · 19 pax
Coach8.6% · 40 pax
Car (electric)6.5% · 30 pax
Walk / cycle4.6% · 21 pax
Ferry0.8% · 4 pax

Shares aggregate respondent responses with the statistical projection for non-responders. The projection holds the mode-mix constant within each distance band, not across the whole event — short-haul mix is calculated separately from local mix.

Sample of responses

RefOriginModeMilesNightsBand
R-0042SE1, GBWalk / cycle200-25
R-0117M14, GBRail1981100-500
R-0128EH9, GBRail4121100-500
R-0149CF24, GBCar (petrol/diesel)1521100-500
R-0162G2, GBShort-haul flight3721100-500
R-0188B15, GBRail1100100-500
R-020375008, FRShort-haul flight2181100-500
R-0221NW3, GBCar (electric)600-25
R-02471011, NLShort-haul flight2301100-500
R-0259BS1, GBCoach1180100-500
R-027410001, USLong-haul flight3,4602500+
R-0301LE1, GBCar (petrol/diesel)1050100-500
Showing 12 of 312. Postcodes truncated to outward code; ticket refs anonymised.Privacy preserved

Distance bands

0–25 miles
22.4%
102 pax
25–100 miles
31.8%
146 pax
100–500 miles
37.6%
173 pax
500+ miles
8.2%
39 pax

Bands feed both the survey UI ("how far did you come?") and the extrapolation — we project mode-mix within each band rather than mixing short-haul and long-haul into one bucket, because the factors differ by an order of magnitude.

Non-responder treatment

138 attendees (30.7%) did not respond.

We do not assume they travelled the same way as respondents on average. We extrapolate the mode-mix within each distance band, then apply that mix to the unknown attendees by best-available distance signal (ticket origin postcode where captured at sale, country-of-purchase otherwise).

The extrapolation is auditable.

The projection is recorded as a separate set of activity records with a source="extrapolated" flag, so the methodology PDF can disclose which portion of the headline is statistically projected and which is direct.

Survey questions and validation mirror the eight v1 transport modes accepted by the real attendee survey API: car, coach, rail, ferry, short-haul flight, long-haul flight, walk/cycle, EV car.

Non-responder imputation — math

148 of 460 attendees (30.7%) did not respond to the post-event survey. Their travel emissions are imputed, not ignored. The imputation method and the additional σ it contributes are documented here so an auditor can verify the assumption.

Method

The respondent mode-mix is projected onto the non-responder count per (mode × distance-band) bucket, multiplied by the bucket's mean miles per attendee. Extrapolated buckets are kept separate from respondent records and carry an additional log-space σ of 0.50 × (1 − response rate), composed in quadrature with the bucket's structural σ. No imputation for accommodation — accommodation is only counted when explicitly reported.

Uncertainty added
  • Imputed kgCO₂e: 2,310
  • σ contribution: ± 845 (36.6% σ)
  • Cohort mean kg/attendee: 16
  • Imputation σ component (95% CI share): 29.1%
  • Formula: σimputation = 0.50 × (1 − 0.693) = 0.154 (log space), composed in quadrature

The imputation appears as a discrete line in Cat 6 — Travel rather than being silently rolled into other lines, so an auditor can isolate the imputation contribution independently.